Waleed Tariq
MarTech Engineer
Marketing Automation, AI Agents & Revenue Systems for B2B SaaS
I build the marketing technology and AI automation systems that capture and grow pipeline.
Marketing automation that moves revenue — and AI operations governed for cost, efficiency and security
MarTech engineer who builds, not just configures.
For the past 5 years at vFairs — a global B2B SaaS platform serving 1,000+ enterprise clients — I've owned the marketing technology stack: HubSpot, Google Tag Manager, attribution, lead capture and marketing automation.
Most MarTech engineers configure the platforms. I build on top of them — AI chatbots and voice agents, content tooling, and LLM API integrations wired directly into the CRM, using Claude, n8n, and Make as core parts of my daily workflow.
Beyond building tools, I run AI as an operation: the workflows and automations I ship are measured against team KPIs — hours saved and AI adoption rate — and I own AI usage governance and monitoring for the marketing team, controlling cost, improving efficiency and reducing security risk.
I also own the web, SEO and performance infrastructure the stack runs on — the reliability layer behind the automation, not the headline. I'm currently open to remote MarTech and marketing automation roles — full-time, contract or part-time.
Real systems. Real pipeline. Real users.
Marketing automation and AI agent systems shipped in production.
AI Lead-Capture Chatbot + Voice Agent
AI lead-capture chatbot and voice agent generating ~$800K USD in attributed pipeline in 2025. Integrated the website with HubSpot, ElevenLabs and Slack, with region-based routing, qualification logic and full conversation design.
n8n Automation Workflows
Automation workflows built in n8n that cut manual work for the marketing and content teams — routing, enrichment and repetitive publishing tasks handled without tickets.
Claude-Powered ACF Content Tool
AI content placer built with the Claude API + Custom GPTs. Page production went from 3 days to 15 minutes, done by non-engineers — eliminating an entire category of engineering tickets.
Smartlead → HubSpot/Slack Automation
Lead-routing automation piping Smartlead responses into HubSpot and Slack, so inbound and outbound leads land with the right owner automatically.
Nomiza AI — WhatsApp Booking System
An 8-scenario Make.com WhatsApp booking system built for a UK client, handling conversational booking end to end.
Self-Serve Marketing Page Systems
Customer dinners platform, SEM landing page system and an interactive product demo tour — all handed off to marketing and paid ads teams who now ship pages with zero engineering dependency.
The tools I build with daily.
Nine years engineering marketing systems.
Senior Architect & AI Automation Engineer
@ vFairsJan 2025 – Present · Promoted Apr 2026· B2B SaaS · 1,000+ Enterprise ClientsOwn the marketing technology stack and AI automation across a 1,000+ page platform. Built an AI chatbot driving ~$800K attributed pipeline; zero downtime, zero security incidents.
- Architect and build AI-integrated workflows and automations that cut manual effort across marketing teams — measured against team KPIs including hours saved and AI adoption rate.
- Own AI usage governance and monitoring across the marketing team — controlling AI cost, improving efficiency, and reducing security risk.
- Built internal reporting dashboards for paid ads, organic traffic and demand generation, plus an internal HTML studio with Figma-style real-time comment and resolve review.
- Maintain web and SEO infrastructure as the reliability layer beneath the automation — 99% site audit score, page speed 40 → 85.
Senior Software Engineer
@ vFairsJul 2021 – Feb 2025Core contributor during high-growth phase. Built React apps, WordPress plugins, HubSpot + GTM integrations, ACF templates.
Senior Software Engineer
@ Nextbridge Ltd.Aug 2020 – Jul 2021Enterprise WordPress development for international clients. Led Agile delivery.
Software Engineer
@ Nextbridge Ltd.Sep 2017 – Jul 2020Built Simple Job Board & Simple Event Planner WordPress plugins — thousands of global installs.
Let's build the marketing systems that generate pipeline.
Marketing Automation · AI Agents · Revenue Systems — full-time, contract or part-time